Client: McVitie's
Studio: Dialogue Marketing
Project: Penguin Top Banana

Illustration and typography was created for all packaging and POS elements of this limited edition banana flavour Penguin bar. The client wanted to minimise change to the existing packaging design and colourways, so the design took the form of a flash. However, by careful juxtaposition of the banana skin and penguin illustrations, the message was conveyed playfully and with humour.