Client: Britvic & PepsiCo
Studio: Arnold KLP
Project: Improve Your Patch

A cross brand campaign was required that the client could run in Olympic year that embodied the regeneration that was at the heart of the original London Olympics bid. However as they were not an official sponsor no mention could be made of the games. Arnold KLP answered the brief with the Your Patch campaign and we created initial lock-up ideas. These original ideas were developed and a typeface we created was used throughout.