Studio: Arnold KLP
Project: Business phones
The Nokia E6 was the first business phone to add touchscreen functionality to a QWERTY monoblock form. Ideas were generated for the global launch, including activation and experiential, in-store demonstration videos, POS and post purchase assets. TVC was written and art directed which could double up as in-store AV. All in-store assets were designed and accompanied by a global guidelines document to ensure they were locally customised to a high standard.