Client: British Virgin Islands Tourist Board
Studio: DDA
Project: Brochure & Advertising

A worldwide advertising and marketing campaign to improve awareness of the BVI as a viable and attractive holiday destination. Key to the brief was educating potential visitors not only of the islands’ natural beauty, variety and range of holiday types to be had there, but also that they are situated in the Caribbean. A new sign-off was devised to encapsulate this, 60 Caribbean Islands, 1 Unforgettable Experience.